This year, nearly a dozen new festivals will highlight country and roots-oriented artists.
Tyler Childers performs on Day Two of 2023 Railbird Music Festival at The Infield at Red Mile on June 4, 2023 in Lexington, Kentucky.The COVID-19 pandemic hit as “West of Tulsa” singer-songwriter Wyatt Flores was just beginning to launch his career. With opening for bigger artists in large venues not an option because of the shutdown, he began playing a slate of smaller clubs and venues that were allowing performances.
Like many already-existing festivals in the space— such as Bristol Rhythm & Roots, Nashville’s Americana Music Festival & Conference and Franklin, Tennessee’s Pilgrimage Music & Cultural Festival, Master Musicians Festival and MerleFest — the lineups for these events draw heavily on artists who operate outside of mainstream country, and who traditionally have not received much terrestrial country radio support.
“It’s not like we haven’t had Outlaw country before, and it’s not like Americana is something new,” Casey continues. “I think it’s a time and place where there is so much music discovery. We are seeing that separation from the mainstream, which has always been there. There is just an explosion of all of these genres — Red Dirt, Americana, alt-country, folk, bluegrass — in a time and place that people are absorbing it.
“If you have a 25,000-capacity venue, you can do a Morgan Wallen or a Zach Bryan,” he explains. “If you have a 10,000 cap as we do, there’s a certain level of artists you pursue. Developing some of these artists into the next headliners is also crucial.
“I think it comes back to what can the consumer actually afford. There are only so many events that one person can physically, let alone financially, go to,” Sheehan says. “On the West Coast, I don’t think we are oversaturated yet, but right now, touring lanes [overall] are very oversaturated, and venues and festivals alike feel it.”
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