The Super Bowl now comes with a shot of Jack Daniel’s
, the Super Bowl requires the largest, most magnificent screen and surround sound available. You can view every microscopic detail of that blade of fake grass, which touched the wide receiver’s foot, to prove a catch was, indeed, a catch. You can’t get that on your iPhone, no sir.glued to the tube during the game and the commercials, making us cry over horses, puppy dogs and daughters. Brands get a rare opportunity to connect with potential consumers when they’re actually watching television.
The company did not divulge the cost of the ad, but Casey Nelson, vice president of Jack Daniel's Family of Brands, said it was roughly 10% more than last year’s pre-game spot. Most reports put a 30-second ad buy around“As the leading whiskey brand globally, we’re always looking for ways to grow Jack in the leadership position,” Nelson says. “The investment is with that in mind.”
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