ICYMI: Amex's extensive rewards offerings may be more impactful now that it has parity with other top networks
late last year that Amex was making a push to close the gap between its acceptance and that of Mastercard and Visa by offering some merchants bonuses and transaction fee discounts to convince them to accept its cards.
The effort appears to have been successful based on Squeri's comment, which could boost Amex's appeal to consumers because they'll be able to use its cards with more merchants, raising Amex's billed business in the process. And because of Amex's extensive rewards offerings, it may be particularly successful in recruiting consumers and driving volume now that it has parity with other top networks. Amex a variety of rewards across a number of levels that may entice consumers to use its cards rather than one from another issuer.
And if US consumers can expect to be able to use an Amex card as broadly as a card from Mastercard or Visa, they may be more likely to sign up for one and use it regularly if they were previously concerned about its acceptance network, potentially revitalizing Amex's US consumer billed business, especially if it reaccelerates its rewards spending.Payments & Commerce Pro
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