Amazon already shows ads on live events like NFL's Thursday Night Football, and will continue to do so even if the subscriber is paying for the ad-free plan, the company said.
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Amazon explained the"limited advertisements" is needed to help it “continue investing in compelling content and keep increasing that investment over a long period of time.” The company didn't say how long the ad breaks would be, only that they aim"to have meaningfully fewer ads" than traditional TV broadcasters and other streaming providers.
Amazon joins other streaming services — including Netflix, Disney+ and Hulu — that sought to increase revenue by adding ad-supported tiers amid a decline in new membership.
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