Amazon to open its first full-size, cashierless grocery store.
Earlier this month, 7-Eleven, which has more than 11,000 convenience stores in North America, opened a 700-square-foot cashierless store near its corporate headquarters in Irving, Texas. The space is a pilot test and only open to employees, the company said., called Sam’s Club Now.
People still go to grocery stores, even with the rampant rise of online shopping, and Amazon knows that. Only about 3 percent of groceries are ordered on the internet today in the United States. “Nobody in their right mind goes into grocery. ... It is low margins, with perishable food, and it’s challenging to scale,” said Brendan Witcher, a principal retail analyst with Forrester Research. “But there is nowhere we shop more than grocery stores. That is [Amazon’s] strategy. It doesn’t need to be a profit generator.”Amazon, with its more than 150 million paid Prime members globally, wants to get in front of as many consumers as possible, he said.
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