Amazon's Prime Video streaming service will include ads beginning in early 2024, the company announced Friday, following competitors in seeking to squeeze new revenue out of the burgeoning industry.
"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements," Amazon said in a statement.
The price of the standard Prime subscription will remain unchanged, however like on competing platforms, subscribers will be able to opt for ad-free content with an additional fee. The supplemental ad-free fee will be $2.99 per month in the United States, Amazon said, with the prices in other countries announced at a later date.
Amazon said it hopes to have "meaningfully fewer ads than linear TV and other streaming TV providers."
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