Amazon says ads coming to Prime Video streaming in 2024

Amazon's Prime Video streaming service will include ads beginning in early 2024, the company announced Friday,

"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements," Amazon said in a statement.

The price of the standard Prime subscription will remain unchanged, however like on competing platforms, subscribers will be able to opt for ad-free content with an additional fee. The supplemental ad-free fee will be $2.99 per month in the United States, Amazon said, with the prices in other countries announced at a later date.

Streaming platforms are hoping to bring in new lines of revenue with less expensive ad-supported offers to supplement slowing subscriber growth, as well as by cracking down on password sharing between users.

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