Stifel analyst now bullish on Amazon shares but takes a cautious stance on shares of eBay, Etsy, Wayfair
Amazon.com Inc.’s stock can shoot some 30% higher, according to a Stifel analyst who just joined the bull camp.
Amazon’s stock comes with various debates, but Kelley is upbeat about the company’s ability to positively surprise Wall Street. For one, he’s optimistic Amazon will deliver upside to operating-margin expectations, driven by advancements in its fulfillment efforts.
“We also note that Amazon offers broader ad tech tools and is now a Pinterest advertising partner,” he continued. EBay “continues to make strides in its technology-enabled strategy and focus on higher-quality buyers, but we think it may take more time to see the benefits of the turnaround that has been underway for a few years,” according to Kelley.
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