Amazon will reportedly accelerate its grocery push with new conventional supermarkets just two years after it bought Whole Foods for $13.7 billion
. The company plans to open dozens of its own grocery stores in major US cities separate from Whole Foods, its niche organic grocer, the Wall Street Journal reported on Friday. The stores will offer different, cheaper products than Whole Foods, including beauty and health items, according to the Journal. Amazon declined comment on the Journal article or its grocery plans. The stores could help Amazon court shoppers that are not interested in Whole Foods organic fare.
Amazon does not break out Whole Foods' sales, but revenue at physical stores — which also include cashier-less Amazon Go stores, Amazon Bookstores and Amazon Four-Star — fell 3% during Amazon's most recent quarter compared with a year ago. Amazon blamed an accounting change and a shift in the calendar for the decline.Beyond Whole FoodsRunning a new grocery chain will be expensive for Amazon.
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