Amazon reportedly agrees to treat sellers better to end EU antitrust probes
, the company has pledged to give rival products equal treatment in the Buy Box section of its website, a move that should theoretically increase the visibility of the merchants selling those goods. Amazon also agreed to create alternate featured offers for customers less concerned about getting their purchase as quickly as possible, as well as give sellers free rein to decide on the company they want to deliver their goods.
Amazon did not immediately respond to Engadget’s comment request. In July, when the company promised it would take steps to make its seller program fairer, Amazon said it felt it was being “unfairly” targeted by legislation like the . At the same time, the retailer said it was"engaged constructively" with regulators to address concerns about its business.You can disable notifications at any time in your settings menu.
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