Shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a...
- Shoppers are likely to spend roughly $14 billion during Amazon 's Prime Day two-day shopping event this week, according to projections from Adobe Analytics , a firm that studies e-commerce transaction data.The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon 's net global sales, according to CFRA Research.
Rivals Walmart and Target are also launching July discounts and marketing events in a bid to beat Amazon at its own game, and capture some of the $38.8 billion that the National Retail Federation trade group projects Americans will spend on back-to-school merchandise this summer. Adobe expects Amazon to dangle discounts of 22% on electronics, 20% on clothing, 17% on home goods and furniture and 11% on sporting goods.
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