Amazon.com Inc is partnering with travel booking site Priceline to offer discounts during Tuesday's Prime Day, the first time an online travel agency has participated in the shopping event.
, but U.S. consumers have kept spending on experiences like travel. Amazon is broadening its offerings to boost sign-ups as travel companies look to fill hotel rooms.
While the nation's largest retailer by market value has been slashing costs and unsuccessful programs, the company saw an opportunity with Priceline, a unit of Booking HoldingsPriceline is the first travel brand to offer an exclusive U.S. Prime Day deal, Amazon said. The booking site currently runs ads throughout Amazon's portfolio of streaming and audio products.
Travel spending as of May 2023 was up 5.5% year-to-date, according to research firm Tourism Economics. Overall services spending was up 8% in May from a year earlier, versus a 2% increase in spending on goods, U.S. government data shows. Booking Holdings has several sites, so this isn't the first time the company has worked with Amazon on Prime deals. Booking.com is offering Prime members in Germany and Austria travel credits and discounts through next year.
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