Amazon Music is turning into one of the best free music services — as long as you already have Prime.
. “The biggest thing they don’t like about podcasts is all the ads, not surprisingly. So we focused on building a great catalog of stuff that people like to listen to and making that stuff free.”
Amazon is also working on podcast discovery. It’s rolling out a new feature called Podcast Previews, which seems to be something like trailers for podcast episodes. You’ll be able to listen to “a short, digestible soundbite” before deciding to dive into an episode, which Amazon thinks could help discovery. It’s a limited feature with just a few podcasts for now, but Amazon says it’s a personalized and “swipeable” experience based on what you listen to. So, Tinder for podcasts.
Podcast Previews, if they work, could be a big step toward better discovery. They would also give Amazon a rare thing in the podcast world: a reason to use one app over another. Companies are beginning to figure out that exclusive shows aren’t always the ticket to success, and so Amazon has opted instead to
and run them without ads. Those, plus better discovery tools, could actually begin to make some users shift their podcast listening.As ever with Amazon, much of what it launches is meant to convince more people to pony up $139 a year for a Prime membership.
Amazon has also long seen music as a gateway to other things. You can already buy artists’ merch right from the Amazon Music app, many are starting to do live concerts through Twitch, and Amazon is also growing fast as an advertising giant, all of which stand to gain from the huge numbers of fans who will listen to their favorite artists any way they can. Even in podcasts, few companies are better equipped to sell ads and then sell the mattresses from those ads.
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