Whole Foods' prices on fresh produce alone are about 7% cheaper than Kroger's prices, according to a Business Insider survey.
We compared prices on 28 identical items at stores in the Richmond, Virginia, area. The total basket cost $97.91 at Whole Foods and $93.56 at Kroger.Amazon is chipping away at Whole Foods'"Whole Paycheck" image.at Whole Foods stores across the US in a move that targeted fresh produce.
Following the changes, Whole Foods' prices on fresh produce are about 7% cheaper than Kroger's, according to a Business Insider survey.For the survey, we compared the prices of 28 identical items at a Whole Foods store in Glen Allen, Virginia, to those at a nearby Kroger store.By comparison, a pricingWhile Whole Foods is still more expensive than Kroger overall, it's now much more competitive with the nation's largest traditional grocer, especially when it comes to fresh produce.
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