Amazon.com has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers, according to people familiar with the situation.
Amazon.com has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service toThe company is negotiating with Verizon Communications, T-Mobile US and Dish Network to get the lowest wholesale prices. That would let it offer Prime members wireless plans for $10 a month or possibly for free and bolster loyalty among its biggest spending customers, the people said, who requested anonymity to discuss a private matter.
T-Mobile said it’s “not in discussions” about including its wireless service in Prime, and Verizon said it’s “not currently in negotiations.” Dish declined to comment. With Prime wireless, Amazon would become a new national brand, reselling mobile service from one of the big three carriers. The retailer could choose to offer wireless to its Prime members at an attractive price, prompting customers to cancel their current mobile service. Or, Amazon could go wider and offer Prime wireless to anyone who wants to switch service and become a Prime member.
Amazon has already made several forays into wireless. In 2014, Amazon introduced the Fire Phone in an attempt to compete with devices from Apple and Samsung Electronics, but it was killed a year later. The company also plans to start testing a satellite-internet service called Project Kuiper next year.
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