Aggressive prices and straightforward smarts could make for a winning combination
Both of Amazon’s new ranges have other potentially handy ‘smart’ tricks up their sleeves, too. They should be able to automatically log on to your Wi-Fi network via any Echo Smart speakers you might have in your house, for instance. What’s more, following a software update later in the year, both TV ranges should be able to monitor and even provide rudimentary control over other smart devices you have on your home network....
We do know they are all 4K models, though, and that they all support HDR in the HDR10 and HLG formats . They will all also use LCD rather than OLED screen technology, but we can’t say yet whether they’ll get IPS or VA panels; how bright they might be; whether they’ll use direct or edge-based LED lighting; or whether they’ll benefit from any sort of local dimming.
There’s no word, either, on where Amazon might be sourcing the core panel technology in its new TVs from, given that even Amazon isn’t at a point where it can engineer and manufacture every aspect of its new TVs from scratch. Given the importance of ‘smart’ features to today’s TV world, though, the power of the Amazon name, and the influence price has on so many TV buying decisions, Amazon’s new TVs have every chance of making a significant splash at the first time of asking. Especially if, as seems likely, the Amazon television roll out extends to other territories beyond the US.It’s not beyond the realms of possibility, either, that Amazon’s move will be the start of a new trend.
One other potential consumer benefit of Amazon launching its own televisions is that if they do indeed do well, taking a chunk out of the lower end sales of more established TV brands, that will likely provide even more incentive for those other brands to make a performance splash with their high-end models. Or maybe that’s just wishful thinking.
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