Amazon insiders who worked on the Astro home robot share mixed feelings: 'We already know it's going to fail' vs.'Every titan of the industry will want one of these'
One particularly bullish employee said Astro is a category-creator that will raise awareness about the need for home-robot assistants. Initially, Astro will target upper-income households that can easily dole out $1,000 to buy the latest gadgets, this person said, citing a likely customer as a friend who is a"child of a hedge fund founder" with multiple human assistants and housekeepers.
"Who would want to dish out $1,000 on that? It's really expensive," this person said."Can't imagine a middle-class person buying it." "Every new-to-world invention has skeptics—automobiles, TVs, Kindle, Alexa to name a few. If you only listen to them, invention dies," an Amazon spokesperson said in a statement."We choose to be optimists, and believe robots will make a meaningful difference in customers' lives. Our team has a vision for a future, 5-10 years from now, where every home will have a robot—and we're excited to get started.
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