Alexa, add 'free grocery delivery' to Amazon Prime's perks.
Amazon.com Inc. announced Tuesday that it is eliminating its $14.99-per-month fee for grocery delivery, making delivery from Amazon Fresh and Whole Foods Market one more perk included in Prime membership.
“We think that’s going to be a game-changing offer that members will come to value as a key part of Prime membership,” Stephenie Landry, vice president of grocery delivery, told MarketWatch.At the very least, it’ll make it cheaper for Prime members to get their bananas, the No. 1 item ordered on Amazon Fresh and Whole Foods Market, according to Landry.
Amazon AMZN, +0.89% is in the midst of a major investment in halving Prime delivery from two days to one day. Walmart Inc. WMT, +0.15% , Amazon and other grocers are battling to be the most convenient online food seller, with Walmart offering to deliver items directly into shoppers’ fridges. MarketWatch also asked Amazon about the environmental impact of expanding its grocery delivery benefit, but did not receive a response.
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