Online spending during the event surpassed $11 billion last year.
Last year's sales spectacular, which returned to its usual summer perch, was the biggest two-day sales period for third-party sellers in the company's history. Online spending during the event surpassed $11 billion, a 6.1% increase compared to Prime Day 2020, which was held in October, according to Adobe Analytics.
The event begins at 3 a.m. ET on July 12 and continues for 48 hours spanning several countries, including for the first time Poland and Sweden. Discounts are offered on electronics, toys, home goods and clothing among other items.
People are also reading… Amazon holds the event each year to build loyalty with its Prime subscribers and hook new shoppers into the program. Prime Day, which has taken place since 2015, accounts for roughly 1% to 2% of Amazon's annual sales, analysts say. Sales during the Prime Day event expand beyond Amazon as well. Rivals including Walmart, Target, Best Buy and Macy's also hold sales of their own to capitalize on the surge in online traffic driven by Prime Day shoppers.
Countries where Amazon is not the most-used e-commerce platform Countries where Amazon is not the most-used e-commerce platform Argentina Poland China Australia Singapore Portugal Russia South Africa New Zealand Switzerland Taiwan The-CNN-WireTags Be the first to know Get local news delivered to your inbox!
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