From TaylorLorenz — Inside Gen Z’s online pivot from irony and sarcasm to optimism and sincerity
Then, the pandemic hit, and suddenly everyone was pushed online. Many young people turned to apps like TikTok for entertainment, and soon began posting themselves. While they previously may have been afraid to be vulnerable on the internet, lest they be mocked at school, when classes moved online they finally felt free to express their true selves and build community around the things they actually cared about., an 18-year-old TikTok star with 10.
Rahma says that as a millennial, he spent years producing content for an internet saturated with irony. “It was not cool to have beliefs or feel strongly about anything,” he says. “It was a general environment of hopelessness that people adopted as a way of insulating or protecting themselves from the possibility of failure. When everyone is ironic and an edgelord, it loses its edge.
While content creators have led the charge, many in broader Gen Z are embracing this optimism. Ethan Kring, 23, founded, a cause-based media and events company in Los Angeles that helps members of Gen Z get involved with nonprofits related to issues they care about. He says that the simple idea of caring about things is hugely resonant right now among his peers.
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