This Christmas popup at Powerplant Mall at Rockwell is a treasure trove of fresh, distinctly Filipino ideas you can wear, carry, spruce up your home or gift people you love with.
This Christmas popup at Powerplant Mall at Rockwell is a treasure trove of fresh, distinctly Filipino ideas you can wear, carry, spruce up your home or gift people you love with
A brand is defined as “a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and marketed.” Thanks to a conglomeration of movements—fueled by more and more Filipinos, from retail visionaries to designers and lifestyle luminaries—that has conflagrated in recent years, the Pinoy brand is fast becoming as covetable for Filipinos as the latest trends from New York, Paris, or Milan.
This annual gathering of Artefino’s partner vendors, communities, and patrons is a treasure trove of fresh, distinctly Filipino ideas you can wear, carry, spruce up your home or gift people you love with. More important, it is an extension of Artefino’s call for responsible retailing and shopping with purpose. “When buyers go to Presente, they shop for meaningful gifts,” says the founding team.
I was, I think, looking for a little quirk in the idea, design, or make of the products I considered, but on the whole everything on display at Presente when I visited early this week had shied away from the constraints of what we used to consider “Filipino.” In a brief chat with one of the vendors, I was saying we shouldn’t be looking at tradition like it were a god that might be offended by a little playfulness on our part or even by irreverence.
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