Football has led the charge on the total intrusion of gambling into every aspect of our daily cultural lives
hildren don’t like Peter Crouch. Young people do not find Peter Crouch a hopeful or aspirational figure. Peter Crouch’s career ended in underwhelming disappointment, largely because he played for Burnley and Stoke. Not my words.
At this point several urgent questions occur. Why is Paddy Power actually using Peter Crouch to advertise things in the first place? He sounds terrible. More to the point, does he feel OK about this detailed, meticulously sourced defence based on the idea that he is a deeply uninspiring figure to younger generations, thereby crushing what future hopes he might have of getting the Mattel gig?
Why is this happening? And why does it matter? It is worth joining the dots a little. The characterising of Crouch as a kind of child-catcher type, an anti-Wonka, is related to the same new rules that led to this week’s essentially self-serving decision by the Premier League to outlaw gambling adverts on the front of team shirts.
A government white paper is also due, with some talk already of a clampdown on football shirts. And in this light the league’s announcement should be taken with a pinch of salt. This was likely to be enforced in any case. How much smarter and more tactical to get ahead of it, to make a show of a grand, selfless gesture, while also retaining the adverts on sleeves and drawing attention away from the constant farrago of betting-related stuff plastered across every other surface.
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