KUALA LUMPUR, Oct 31 — Alibaba’s 13th annual 11.11 Global Shopping Festival 2021, the largest global event ever conducted by China’s e-commerce giant Alibaba Group Holding Ltd, enriches the e-commerce ecosystem with a sustainability and inclusiveness approach this...
KUALA LUMPUR, Oct 31 — Alibaba’s 13th annual 11.11 Global Shopping Festival 2021, the largest global event ever conducted by China’s e-commerce giant Alibaba Group Holding Ltd, enriches the e-commerce ecosystem with a sustainability and inclusiveness approach this year.
“This will make it an even more meaningful one for all while aiming to play a vital and influential role in encouraging sustainable action and promoting inclusivity in society,” he said. “For the very first time, Tmall platform) will be featuring a dedicated vertical to showcase energy-efficient and low-impact products. This includes issuing RMB100 million worth of ‘green’ vouchers, developing new products with lower carbon footprints with brand partners and creating plastic-free and recyclable packaging.
“There are three main initiatives driven to support the merchants in the celebration, through livestreaming upgrade, improving the content marketing features on Taobao platform and launching new membership programmes as well as management capabilities to create more engagement opportunities with brand members,” he said.
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