.AlexanderFury unpicks this new partnership between two of fashion’s most important designers Prada RafSimons
. That was the announcement that came on the last day of the Winter 2020 Milan womenswear shows, via a small press conference at Prada’s headquarters in a room filled with the kind of art both Miuccia Prada and Raf Simons like. That is, exciting, modern, big – kind of like the news itself.
There is an obvious school of thought that connects Prada and Simons – both create clothes that are meaningful, and although they helm companies of considerable size, the creative always drives the business. Simons himself stated that this partnership – which is exactly equal between the two co-creative directors – is “a questioning of creativity in the fashion system… how can out evolve?” He added, “when two creatives believe in it, when two creatives love it, it has more strength”.
When you talk to both Miuccia Prada and Raf Simons, together or apart , you are struck by their similarities, their shared love of culture and art, and their interest in placing fashion in a similar context - that is, using fashion as a means of expressing emotion, feeling, and indeed intellect.
Opposites, perhaps, attract – if Simons often invests his clothes with pure love, Miuccia Prada is frequently fascinated by what she hates, using her collections to try to argue herself around. She based a whole menswear collection around golf, once – which is something she hates.
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