Friday night’s game will be particularly satisfying for the woman whose banner first attracted the NWSL’s attention.
Technically, it will be just another game. Opening night, true, but still just one of 22 on the regular-season schedule.
She was the one who brought the banner reading “NWSL to L.A.,” to the 3252 supporters section at an LAFC game in June, 2019. It subsequently appeared at U.S. Women’s National Team matches, MLS games, lower division and college games, on T-shirts and flags and on the web. It became an organized movement that summer, and a year later it bore fruit when the NWSL granted Los Angeles a franchise.
It has already set itself apart in the most diverse and competitive sports market in North America, with the heft of its ownership group,and the intensity of interest that has translated into more than 15,000 season tickets sold before they’ve played a home game. Imagine what it will be like Friday night. And fans will have plenty of time to prepare for the 7:30 kickoff, with a fan fest in the Christmas Tree Lane area just north of the stadium beginning at 3:30 and an in-stadium pre-game show at 6:30.
For instance, Uhrman said during last month’s SXSW conference that the team had cleared $35 million in sponsorship revenue before playing a game.
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