At the launch of the Zegna and The Elder Statesmen collaboration, Alessandro Sartori and Greg Chait told us how they balance trendiness, sophistication, and fine quality.
and The Elder Statesman founder Greg Chait, the collaboration combines the quality-backed ethos of a 113-year-old Milanese company with the playful creativity of a young, SoCal-based brand. Together, the two designers married their love of craftsmanship, quality, and sensuous fabrics to create a lasting, colorful collection of gender neutral garments fit for today.
SARTORI: Yeah, mostly after COVID. Brands play a big role because if you don’t teach your customer, they aren’t educated. The artisans are the key part of the game and we need to value them well. That means buying less and paying more. Because these pieces are more qualitative if they are made with those kinds of rules. They’re here to stay longer. It’s a completely different vision, but you need to explain why that garment is costing more. It’s a journey.
CHAIT: Well, that’s where the teams all come in, like our creative director Bailey [Hunter]. The teams work together to come up with the highest quality production that, at the same time, is aesthetically fun. CHAIT: That’s a good question. No matter what, I want whoever gets their hands on our clothes to appreciate them because of how much work’s gone into it. And I’ve kind of always been like that. No matter how big of a name it is, it doesn’t mean anything if the person doesn’t care. So that’s at the core of my approach because I was on the entertainment side of things and I saw how many gifts people got. When you just get boxes and boxes from people you don’t know, you don’t care.
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