Over the past two weeks, 17 federal Labor MPs in the cabinet, outer ministry and backbench spoke frankly about the government. Their comments show anxiety is growing.
When Prime Minister Anthony Albanese’s second communications director in nine months walked out of the prime minister’s office for the last time on Friday, he didn’t take the government’s communications problems with him.
Another MP bemoaned the fact that there appeared to be a growing acceptance in government ranks that a minority government was the best Labor could hope for after the next election, or worse. A third MP, also a minister, concedes it would be preferable for Labor to be ahead of the Coalition in the polls but argues that at least the government is breaking even, despite the difficult economic circumstances.“It would be nice to be in front but we are break-even and under Morrison, the Liberals went on to victory despite trailing too. We are in a cost-of-living crisis and that hurts incumbents.
“Communication has never been the PM’s strength, the best communicator in the government is the treasurer,” he says. ANU professor of political marketing Andrew Hughes says the prime minister desperately needs to start cutting through with voters and explain that “we understand your pain and we are going to fix it”.
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