KUALA LUMPUR, May 5 — AirAsia Group is well-positioned to weather the Covid-19 pandemic crisis, supported by its cash position as well as brand strength and value, according to Brand Finance. The independent brand valuation consultancy recently released its annual report on the most valuable and...
An AirAsia plane prepares for take-off at Don Mueang International Airport in Bangkok, Thailand, June 29, 2016. — Reuters pic
Brand Finance Asia Pacific managing director, Samir Dixit said AirAsia is one of the 30 global airline brands poised to survive the Covid-19 crisis. AirAsia was the only Asean low-cost carrier featured on the list, with a 15.5 per cent year-on-year growth in brand value — the highest in Asia and the second highest among all airlines globally, making it one of the top 25 most valuable airline brands in the world.
Meanwhile, AirAsia Group president, Bo Lingam said customers will always remain as the airline’s top priority.
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