The rapid emergence of generative AI like ChatGPT is being touted as a threat to white-collar work, but early adopters are using it to change their jobs, and even start new companies.
has not led to an existential dread about the future of her career. Rather, it has inspired her to start a whole new company.
on Tuesday, who said increasingly intelligent generative AI will remove the need for human professionals to perform some tasks related to report writing and data gathering and presentation. As well as drafting press releases, it conducts other PR agency work, such as media monitoring, has a news bot that alerts companies to stories relevant to them, and it crafts potential media statements for clients’ media approved executives reacting to news of the day.
“For white-collar workers in particular, ChatGPT feels like the introduction of the PC – a tool that allows us to work smarter and enhances the ability of humans to do what they do best, which is create, dream and innovate.” Highlighting the potential for AI to create rather than destroy employment, online freelancer marketplace Fiverr has decided to add a new category of worker to its site, due to demand for freelancers with the ability to work with AI.
“In the same spirit, some of the categories we have on our marketplace today will not be here in five years, and that is perfectly okay because a lot more new categories will replace them.“The old Photoshop artist is now the new Midjourney designer. If you search Fiverr for these new experts, you will notice that they are popping up at an accelerated rate.”
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