Generative AI can not only rapidly produce targeted campaign emails, texts or videos, it also could be used to mislead voters, impersonate candidates and undermine elections on a scale and at a speed not yet seen.
The synthetic images that emerged were often crude, unconvincing and costly to produce, especially when other kinds of misinformation were so inexpensive and easy to spread on social media. The threat posed by AI and so-called deepfakes always seemed a year or two away.Sophisticated generative AI tools can now create cloned human voices and hyper-realistic images, videos and audio in seconds, at minimal cost.
Here are a few: Automated robocall messages, in a candidate’s voice, instructing voters to cast ballots on the wrong date; audio recordings of a candidate supposedly confessing to a crime or expressing racist views; video footage showing someone giving a speech or interview they never gave. Fake images designed to look like local news reports, falsely claiming a candidate dropped out of the race.
A dystopian campaign ad released last month by the Republican National Committee offers another glimpse of this digitally manipulated future. The online ad, which came after President Joe Biden announced his reelection campaign, and starts with a strange, slightly warped image of Biden and the text “What if the weakest president we’ve ever had was re-elected?”
“What happens if an international entity — a cybercriminal or a nation state — impersonates someone. What is the impact? Do we have any recourse?” Stoyanov said. “We’re going to see a lot more misinformation from international sources.” Legislation that would require candidates to label campaign advertisements created with AI has been introduced in the House by Rep. Yvette Clarke, D-N.Y., who has also sponsored legislation that would require anyone creating synthetic images to add a watermark indicating the fact.Clarke said her greatest fear is that generative AI could be used before the 2024 election to create a video or audio that incites violence and turns Americans against each other.
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