The solar geoengineering startup released balloons in Nevada after having its plans to release sulfur dioxide in Mexico thwarted by the Mexican government.
The launches in Nevada earlier in February occurred at the Rancho San Rafael Regional Park in Reno, , where an annualThey chose Nevada "because it's in the U.S., we're very confident we know and followed all applicable rules, know the terrain well from past adventures, and, we didn't want to interfere with a friend's efforts to get a marine cloud brightening project permitted in California," Iseman told CNBC., who were there.
"Most importantly: We need to cool earth to save millions of lives, hundreds of thousands of species, and buy the time we need to decarbonize," Iseman told CNBC. To make the business sustainable, Make Sunsets is selling cooling credits, which gives companies and individuals a way to offset the effects of their carbon emissions. But the startup has yet to deliver.
"We have 2,790 cooling credits ordered by 58 paying customers that we haven't yet delivered," Iseman told CNBC. "On one hand, we're working hard on a controversial project to cool earth. On the other, we're a startup with the same basic challenge as any other: get customers to pay more for what we're selling than it costs to make it.
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