Its new desktop version, announced Tuesday, may be the hook some users needed — though the question remains: Why post on Threads?
ByDespite an initial explosion of signups and engagement numbers, Threads, Meta’s X competitor, is struggling to craft its own identity.
Some celebrities who joined the platform before it was available to the public, such as Jennifer Lopez and Tom Brady, haven’t posted at all since launch week. MrBeast, the YouTube star who was the first user to reach 1 million followers on Threads, stopped posting about a month ago., may be the hook some users needed — though the question remains: Why post on Threads?
Navarra said that his activity on Threads dropped quickly after he joined. He said other pivotal features are still missing, including the ability to search for posts and to track trending topics, both of which Meta had previously stated are in the works. And for professional users, being able to schedule and monetize posts would create more incentive to invest time in Threads.
“It’ll take time to stabilize, but once we nail that then we’ll focus on growing the community,” the Meta CEO wrote. “We’ve run this playbook many times and I’m confident Threads is on a good path too.”
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