For women’s sport to benefit after the World Cup, leagues have to show commitment to the product beyond symbolic gestures
ith a successful home Women’s World Cup in the rearview mirror there are hopes other women’s sports may ride the wave of momentum to increased viewership, attendances, funding and, importantly, respect. The nearly 2 million tickets sold across Australia and New Zealand for the tournament are a reminder the audience already exists.
But the AFL and other leagues cannot rely solely on momentum for progress. It is not so much a case of a “rising tide lifts all boats”, but rather “build it and they will come”. To see enduring change each code will need to show a clear commitment to their product by demonstrating value through scheduling, venue selection and promotion.
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