AFF announces e-commerce giant Shopee as title partner of first-ever Shopee Cup

THE Asean Football Federation (AFF) has today announced Shopee as the title partner of the inaugural Asean Club Championship, to be named the Shopee C...

Asean Football Federation has today announced Shopee as the title partner of the inaugural Asean Club Championship, to be named the Shopee Cup. The partnership was concluded by the AFF’s exclusive commercial partner, SPORTFIVE, and also includes Shopee becoming a Presenting Partner of the AFF’s other major Asean Championships.

Zhou Jun Jie, Chief Commercial Officer at Shopee said, “We are thrilled to partner with the Asean Football Federation as the title sponsor of the inaugural Shopee Cup™. The Shopee Cup™ presents an opportunity for us to connect with fans across the Southeast Asia region and engage with the youth demographic. Through this, we look forward to introducing the Shopee brand to new audiences and staying in touch with existing shoppers, in an entertaining and fun way.

Added Major General Khiev Sameth, “On behalf of the AFF Council, I wish to express our deep appreciation for Shopee’s title partnership and support. We look forward to working with them and our Commercial Partner SPORTFIVE, to deliver a world-class event and grow the Asean fan base to unprecedented levels.”

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