Advertising fraternity body, 4As, challenges TM over its AD agencies procurement policy

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Advertising fraternity body, 4As, challenges TM over its AD agencies procurement policy
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Calls Tender Document Fee and Tender Deposit as unjustifiable & behind times TM’s existing internal screening process makes 2 tender conditions redundant The Association of Accredited Advertising Agents Malaysia (4As) is challenging Telekom Malaysia (TM) on its current procurement policy for shortlisting of advertising agencies, calling attention to TM’s unjustifiable Tender Document Fee and Tender Deposit. TM is currently conducting three separate tenders for the appointment of panel agencies for their “Creative Partner,” “Digital Partner” and “Below The Line Partner”.

Calls Tender Document Fee and Tender Deposit as unjustifiable & behind timesThe Association of Accredited Advertising Agents Malaysia

The latest point of contention involves TM’s condition where a non-refundable Tender Document Fee of up to US$1054 and a refundable Tender Deposit of up to US$4,213 per tender is part of its tender requirement. TM, when asked by agencies as to the need of the two tender conditions, replied that “these are to ensure that only Agencies of ‘acceptable standards’ will be shortlisted and not waste the time of their evaluation panel.”

The 4As is of the opinion that this aspect of TM’s procurement policy is flawed. The 4As is surprised and disappointed that despite two written appeals and the sound reasoning provided, TM has chosen to maintain the two conditions citing that these are “part of TM’s procurement policy.” No counter arguments to the 4As rationales were offered.

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