Seriously, who can afford 15 different “ad-free” tiers?
That’s why so many of us are all too happy to pay to avoid them. But that’s getting harder and harder to do. More providers push “ad-supported tiers,” where the service is merely cheaper if you include ads. The harder we work to avoid them, the harder advertisers work to saturate our screens. The relentless creep is exhausting. If you can’t afford to pay, you and your children will be exposed to more and more of them.Saturday is family movie night in our house.
I felt blackmailed. They kidnapped our family movie night to demand a ransom. Cough up more cash, or we ruin your streaming experience. Before the first ad’s golden arches had faded from the screen, my kids were angling for a McDonald’s visit. Our American readers are not immune to this trend. In the United States, HBO Max offered a “with ads” plan for $10 per month and an ads-free plan for an extra $5. The cost-cutters at Warner Bros. Discovery plan to, another service with commercials in its $5 per month Ad-Lite plan. You have to pay an extra $2 per month to “upgrade” to a no-ads streaming experience.
You already have to pay extra for Hulu . Disney+ and Netflix are planning to introduce ad-supported tiers this year. Others will surely follow suit. My youngest loves Disney movies and my eldest is obsessed with, but something has got to give. There’s no way to protect them from ads without cutting one of these cords. The rollout of ads is just the latest in a long line of reasonsAds aren’t just invading our TVs.
in some European countries, which removes ads from videos for €7 a month. We would switch to that if only it were available here.
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