Adobe’s Firefly Video AI generation model is launching today, powering tools inside Premiere Pro and on its website.
Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts. The first tool — Generative Extend — is launching in beta for Premiere Pro.
Adobe suggests this could be used to make b-roll from images and photographs, or help visualize reshoots by uploading a still from an existing video. The before and after example below shows this isn’t really capable of replacing reshoots directly, however, as several errors like wobbling cables and shifting backgrounds are visible in the results. You won’t be making entire movies with this tech any time soon, either.
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