Adobe rolls out AI features, plans for price hikes and payouts

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Adobe rolls out AI features, plans for price hikes and payouts
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Adobe says it will annually pay the contributors to its stock imagery databases used for AI training, recognizing the value they're putting towards these AI models

After months of testing, Adobe on Wednesday, September 13, opened up access to a range of generative artificial intelligence features across its software, with plans to raise prices but also to pay the contributors whose work helps make the features possible.

Adobe is promising businesses the content its systems generate will be legally safe to use, which has become a contentious issue as content creators challenge technology firms in court over whether they are owed royalties for the use of their work in “training” AI systems. Adobe’s system is based on content that it either has rights to or is in the public domain, and the company is offering a financial indemnity to its customers to back up its claims.

Adobe customers will get a certain number of “credits” toward using generative AI features. After those credits are used up, users can pay for more or keep using the features but at slower speeds. This year, Adobe will issue a one-time “contributor” bonus to artists based on how many images they have contributed to Adobe’s database and how many times their images were licensed via traditional means from June 3, 2022 to June 3, 2023.

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