Will Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI salesmanship, Adobe frames it all as supplementary tech that “helps take the tedium out of post-production.
Firefly Text-to-Video lets you — you guessed it — create AI-generated videos from text prompts. But it also includes tools to control camera angle, motion and zoom. It can take a shot with gaps in its timeline and fill in the blanks. It can even use a still reference image and turn it into a convincing AI video. Adobe says its video models excel with “videos of the natural world,” helping to create establishing shots or b-rolls on the fly without much of a budget.
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