Adobe Inc. has waded into generative AI with Firefly, a 'co-pilot' that leverages the company’s software tools to create original content.
Adobe Inc. has waded into generative AI with Firefly, a “co-pilot” that leverages the company’s software tools to create original content.
The digital-imagery software pioneer ADBE on Tuesday unveiled the technology at its user conference in Las Vegas. It comes amid an explosion of content produced by generative artificial-intelligence tools with the goal of helping companies manage and streamline their content-supply chains. And, like OpenAI’s DALL-e app, Firefly will create images based on its training model from text requests.
“Content is fueling the digital economy, and Adobe is the only company with the expertise and portfolio to optimize both content process and performance,” said Amit Ahuja, senior vice president of Adobe Experience Cloud platform and products.
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