Press Release - AgriPitch Competition winner Adja Sembene Fall, earned $25,000 in seed money for her Contanna Tea Company.
AgriPitch Competition winner Adja Sembene Fall, earned $25,000 in seed money for her Contanna Tea Company.
"Digitizing our buying process was really important. We [were] also able to present and adjust packaging of our product online, [to emphasize] it was premium and different from what was available in Senegal," the 29-year-old added. The competition, which awarded $140,000 in prizes in 2023, is a key activity of the Bank's ENABLE Youth Program.
"I was pitching in front of my shop - where customers were passing by. They were so encouraging when they discovered that [my business] is a 100% Senegalese company and especially that the founder was a woman," said Fall. She received $25,000 as the winner in the AgriPitch competition women-owned business category.
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