NEW YORK, May 22 — After going viral in a matter of hours, the much anticipated collaboration between adidas and Gucci is a hot topic right now in China, but not necessarily for...
NEW YORK, May 22 — After going viral in a matter of hours, the much anticipated collaboration between adidas and Gucci is a hot topic right now in China, but not necessarily for the right reasons. Users of the social network Weibo are particularly critical of one item, a umbrella selling for over US$1,600 , which doesn’t actually offer any protection from the rain.
Who would have thought it? Gucci, one of the world’s most popular luxury brands — especially in China — is currently the subject of a wave of controversy in the Middle Kingdom. The cause? One piece — out of dozens — from its collaboration with the sports equipment manufacturer adidas. More precisely, it is an umbrella priced at 11,000 yuan .
This retro-inspired ‘umbrella’ is printed all over with adidas and Gucci monograms, and is finished in a cotton and linen blend fabric with a carved birchwood handle. And a note, spotted on the bottom of the page, mentions that “this item is not waterproof and is meant for sun protection or decorative use.” And this is what surprised — and evidently shocked — users of the Weibo social network in China.
“What to think of the adidas x Gucci collaboration umbrella that costs 10,000 yuan but is not waterproof? Why don’t high-priced products have basic functions?” says one user, who is clearly puzzled by the product’s price and practicality. “Would you spend more than 10,000 yuan on a non-waterproof umbrella?” questions another. Discussion is proving very lively on the social network, to the point that a hashtag relating to the topic currently has more than 140 million views, reports the BBC.
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