adidas Originals introduces its latest campaign which continues to explore the brand’s cultural legacy by paying homage to the communities that have worn the
Gazelle, Samba, and Handball Spezial.
Shot and directed by Vincent Haycock, and starring Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, the campaign visuals champion this timeless energy. A tableau of life seen through the story of a thousand originals, a single-take film captures a protagonist as they make their way through a street – along the way shining a light on the people, communities, identities, and subcultures that have made the Trefoil their own.
Alongside the campaign film and imagery, adidas Originals is set to celebrate the spirit of its classic silhouettes and the people bringing new meaning to them today with a bespoke digital hub showcasing user generated content. Fans of the silhouette are invited to submit their looks by using #Samba #Gazelle and #Spezial.
These collaborations highlight adidas Originals' commitment to supporting local talents who embody the true spirit of creativity and individuality, while also amplifying their voices and impact within their communities.
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