Adidas issued an apology to Bella Hadid after facing backlash for its 1972 Munich Olympics Shoe relaunch. The brand says it will be 'revising' the campaign.
Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more.The statement, posted to the Adidas Originals Instagram Stories on Sunday, July 21 and saved in a highlight on the brand's page, directly addresses Hadid, 27.
Adidas Issues Apology, Pulls Ads Featuring Bella Hadid in Campaign for 1972 Munich Olympics Shoe Relaunch In response to criticism on social media, all campaign images featuring Hadid were pulled from Adidas Originals' X account and Instagram. The brand also issued apology and said it would be "revising" the campaign.
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