Adidas CEO Kasper Rorsted believes the controversial Saudi-backed LIV Golf series is part of a 'normal evolution' of the sport.
LIV is being bankrolled by Saudi Arabia's sovereign wealth fund, and critics accuse the series of serving to enhance the kingdom's image despite persistent concerns about human rights violations.
Speaking to CNBC's "Squawk Box Europe" on Thursday, CEO Kasper Rorsted said no decision had yet been made on whether Adidas would sponsor a team in the LIV series, but that the company wants to "remain a sponsor of the individual." Phil Mickelson of the U.S. during the inaugural LIV Golf Invitational at the Centurion Club, Hemel Hempstead, St Albans, Britain, June 8, 2022CEO Kasper Rorsted believes the controversial Saudi Arabia-backed LIV Golf series is part of a "normal evolution" of the sport and said the German sportswear giant will continue to focus on partnerships with individual players.
The PGA Tour has suspended many of its big names over their participation in the breakaway competition, which is in its inaugural season and has caused friction throughout the golfing world after attracting players with enormous fees. LIV is being bankrolled by Saudi Arabia's sovereign wealth fund, and critics accuse the series of serving to enhance the kingdom's image despite persistent concerns about human rights violations and
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