Addressable TV advertising launched in the Philippines - BusinessWorld Online

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Addressable TV advertising launched in the Philippines - BusinessWorld Online
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NEW YORK-BASED media company GroupM announced on Wednesday the launch of Finecast, an addressable television (TV) company, in the Philippines.

NEW YORK-BASED media company GroupM announced on Wednesday the launch of Finecast, an addressable television company, in the Philippines.

In the Philippines, GroupM, through Finecast, has partnered with various content providers, broadcasters, platforms, and data providers, he added. “This has an impact on the country’s evolving consumer behavior in tandem with the diversification of devices, content, and channels, making it increasingly challenging for brands to plan and target audiences on TV,” it said.

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