As the world rethinks animal consumption and supply-chain gaps, celebrities Jessica Chastain and Anne Hathaway back EVERY's fermented nature-based proteins.
Food technology pioneer The EVERY Company is creating egg whites, supplemental protein powders and more, leaning on precision fermentation to “brew” the same benefits of protein to cook with or add to drinks, without the climate impacts associated with animal agriculture.
The company worked for seven years on research and development, and only in the past 12 months has rolled out three novel offerings: EVERY Protein, EVERY EggWhite and EVERY Pepsin, a digestive enzyme that helps break down larger proteins. Read: Popular culinary site Epicurious cuts new beef recipes in a ‘pro-planet’ move — its users didn’t complain
MarketWatch: Talk please about the significance of having celebrity backing. How does their involvement convince consumers of the potential benefits of sourcing protein alternatively? Elizondo: We recently launched several novel animal-free proteins following seven years of deep R&D, and we’ve demonstrated their versatility across a range of applications including cold-pressed juice, baked goods such as macarons, and the world’s first protein-boosted hard juice.
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