Ad guru Martin Sorrell sees 'aggressive' marketing campaigns starting as lockdowns are lifted
in its latest quarter that then translated to higher online sales. As stores started reopening in the country, foot traffic quickly returned to prior-year levels and its digital business accelerated further. "I do think those are good examples of where you make adjustments during the lockdown period … and you reap the benefits," he stated. He expects a V-shaped recovery in some sectors and said that brands should take advantage of the relatively cheap price of online media.
Shopping online and TV streaming have both been boosted as people stay at home, and Sorrell expects the e-commerce spike to continue. " saw a massive upsurge in the Chinese consumers' acceptance of online during SARS because for the first time they were ordering essentials or groceries or whatever online and they saw how easy it was to do. Once you go on there with an account, you carry on doing it," he stated.
Some ad agencies advocate upping marketing spend during downturns, with the idea that advertising stimulates sales, but for Sorrell, this approach is sector dependent. " the advertising and marketing services industry traditional response to a recession or crisis is spend, spend, spend. I think that's wholly inappropriate and irresponsible and impractical actually when clients of ours are going through such a tough crisis.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ahmaud Arbery killing evokes memories of Trayvon Martin, says attorney in both casesEight years after Trayvon Martin’s killing, attorney Benjamin Crump, a civil rights lawyer who previously represented the family of the teen and who now represents the family of Ahmaud Arbery, calls the similarities between the two cases “eerie.”
Read more »
Fred Willard Remembered by Phil Rosenthal, Martin Mull: ‘Good for Guaranteed Laughs’Phil Rosenthal, creator of EverybodyLovesRaymond, remembers Fred Willard: “There are way more famous comedians who can carry movies, but you can’t always guarantee that they’re going to be funny. Fred was a guarantee”
Read more »
Pro-Biden super PAC Unite the Country sees fundraising dip during peak of coronavirus lockdownPro-Biden super PAC Unite the Country saw a fundraising slide during the peak of the coronavirus lockdown and while the Biden campaign pushed donors to give to another group.
Read more »
Coronavirus lockdowns are increasingly unpopular | OpinionPublic polling increasingly indicates that the American people are skeptical of prolonged coronavirus lockdowns.
Read more »
After 7 1/2 Months Sober, I Relapsed During Quarantine. Here's What Happened.'The isolation of living in coronavirus lockdown made my obsession with alcohol worse.'
Read more »