The ’“yes” and “no” camps are slicing voter demographics to find out how to sell the Voice to the public.
cent of Australians were supportive of the Voice, but campaigners believe that support could be “soft” – meaning easily moved by persuasive campaigning.
The second are “fence sitter” voters who want more details about how the advisory body would actually work. He said the “yes” side may need to produce two separate messaging campaigns to target them, one focused more on social media and the other across traditional broadcast channels. “That doesn’t mean you need to give them a 10-page pamphlet. Sometimes something that makes sense might be just explained in a paragraph. People don’t have the attention span and you need to remember this is not the No. 1 issue for most people... it’s cost of living, or jobs, or health.
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