SPECIAL FEATURES | Filipino businessman Manuel V. Pangilinan has made a mark in the Philippine business community as a chair in numerous household names in telecommunications, electricity, and infrastructure, to name a few. READ:
Filipino businessman Manuel V. Pangilinan has made a mark in the Philippine business community as a chair in numerous household names in telecommunications, electricity, and infrastructure, to name a few. Nonetheless, his leadership also reaches the country’s media landscape through the conglomerate MediaQuest Holdings, Inc. , home to some of the biggest names in television, print, and digital media.
After a decade of becoming the notable ‘third player’ in what used to be a ‘two-network town,’ TV5 Network Inc. has become a more competitive player in the industry, actively stepping up in response to significant disruptions in Philippine media — particularly the shutdown of broadcasting giant ABS-CBN on terrestrial TV — that took place in the midst of the coronavirus pandemic.
TV5 and Cignal also partnered with ABS-CBN Entertainment to carry the content from the latter, which include several dramas like the long-runningand, soon, the popular noontime programThis boost in TV5’s programming has opened doors for new viewers, which eventually lead to nationwide viewership growth. Nielsen ratings indicated that as of July last year TV5 has registered an 89% growth in total viewership and is now the country’s second most highly rated channel.
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